Work
Kidd's Kids
The Brand
Kidd’s Kids is an iconic, Dallas-based charity that was founded by the late and legendary radio host, Kidd Kraddick. Since 1991, Kidd’s Kids mission has been to make a difference in the lives of children and their families who are dealing with life altering conditions. When Caroline Kraddick became the executive director after Kidd’s passing, she wanted to move the brand forward with a new direction while still honoring her father’s work. Our job was to create a brand and narrative that communicated their core mission.