Insights: SEO

Google frequently makes improvements and updates to its search engine algorithm; however, their latest update has already had major implications for brands. Coined “Titlepocalypse” by some SEO experts, Google’s Page Title Update is changing the way it generates HTML Title...

You might already know that Google’s algorithm uses backlinks as one of its top ranking factors, but… What the heck are they? And how do I get more for my website? Do they even matter? While traditional SEO tactics such...