Insights: Social Media

Social Media

How Brands Can Be Smart About April Fools’ Day: Social Media Do’s and Don’ts

Although April Fools’ Day goes way back as the unofficial holiday where all jokers, hoaxers, and pranksters unite, it remains relevant today and is an open sandbox where even the biggest brands can play.  Smart pranks from brands on social...

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Social Media

An Always Up-to-Date Guide of Digital Ad Sizes & Dimensions

With an ever-growing number of social media platforms, even marketers struggle to keep up with the latest recommended ad specs. Each channel has its own nuances regarding sizing, resolution, file types… you get the picture. Worst of all, requirements are...

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Social Media

The Do’s & Don’ts of Creating Ads on TikTok You Need To Know

Now that we’ve broken down TikTok’s different ad formats, let’s get into how to actually create TikTok ads, AKA what to do and what not to do. To make the most of the platform (and your ad dollars), it’s worth...

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Social Media

Don’t Get Left Behind: Why Your Brand Should Advertise on TikTok

TikTok ads are being integrated into brands’ social media marketing strategies more and more every day, and today, we’re talking about how to capitalize on those opportunities. TikTok, ranked #1 globally for ad equity, is an opportunity you don’t want...

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Social Media

We’re Breaking Down Every Type of TikTok Ad You Need To Know About

We’ve already established that brands should advertise on TikTok, but how does the world of TikTok advertising work? In this blog, we’re going to dive into TikTok’s different advertising options. Yes, there are several different ways that brands can advertise...

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Social Media

Top 6 Secrets About TikTok’s Algorithm You Need To Know

We previously learned how to use TikTok as a branding platform, but today we’re uncovering the truth about the TikTok algorithm, sharing the top tips you need to know as a marketer and content creator to help your brand’s videos...

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