An Always Up-to-Date Guide of Digital Ad Sizes & Dimensions

With an ever-growing number of social media platforms, even marketers struggle to keep up with the latest recommended ad specs.

Each channel has its own nuances regarding sizing, resolution, file types… you get the picture. Worst of all, requirements are updated nearly every year, making it a true challenge for advertisers and designers to remain up to date.

That struggle ends today.

The media team at The Infinite Agency is sharing its comprehensive social media image and video sizing cheat sheet, complete with the latest recommendations for each platform. Even better, we’ll update it for you as new information becomes available. Let’s get into it…

Facebook Ad Sizes

Facebook continues to be the largest social media platform in the world, with recent earnings reports revealing over 2.93 billion monthly active users during June 2022. That’s a lot of eyes seeing your content. Here are the latest recommended specs as of December 2022.

Facebook Photo Ads

• With Link
  • Resolution: ≥ 1,080 x 1,080 pixels
  • Aspect Ratio: 1.91:1 to 1:1

• Without Link
  • Resolution: ≥ 1,080 x 1,080 pixels
  • Aspect Ratio: 1.91:1 to 4:5

Facebook Video Ads

• In-Feed Ads
  • File Types: MOV, MP4, GIF
  • Aspect Ratio: 16:9
  • Video Maximum File Size: 4GB
• Story Ads
  • File Types: MOV, MP4, GIF
  • Aspect Ratio: 9:16
  • Video Maximum File Size: 4GB

Facebook Carousel Ads

• Number of Cards: 2 to 10
• File Types: Video or Images
• Aspect Ratio: 1:1

Collection Ads

• File Types: Video or Image
• Resolution:  ≥ 1080 x 1080 pixels
• Aspect Ratio: 1:1
• Video Maximum File Size: 4GB

Lead Form Ads (Image)

• Resolution: 1,080 x 1,080 pixels
• Aspect Ratio: 1:1

Lead Form Ads (Video)

• File Types: MOV, MP4, GIF
• Aspect Ratio: 4:5

Instagram Ad Sizes

Instagram is all about photos and videos. Knowing the image dimensions is the first step to posting eye-catching visuals. With 2 billion active users, you’ll need all the help you can get to gain attention and compete against others on the platform.

Instagram Photo Ads

• Resolution:  ≥1080 x 1080 pixels
• Aspect Ratio: 1:1

Instagram Video Ads

• File Types: MOV, MP4, GIF
• Resolution:  ≥ 1080 x 1080 pixels
• Aspect Ratio: 4:5
• File Size: ≤ 4GB

Image Ad Specs for Instagram Stories

• Resolution: 1080 x 1080 pixels
• Aspect Ratio: 9:16

Video Ad Specs for Instagram Stories

• File Types: MOV, MP4, GIF
• Resolution: 1080 x 1080 pixels
• Aspect Ratio: 9:16
• File Size: ≤ 4GB

Image Specs for Instagram Carousel Ads

• Cards: 2-10
• Resolution:  ≥ 1080 x 1080 pixels
• Aspect Ratio: 1:1

Video Specs for Instagram Carousel Ads

• Cards: 2-10
• Resolution:  ≥ 1080 x 1080 pixels
• Aspect Ratio: 1:1
• File Size: 4GB per card

Google Display Network

One of the many benefits of setting up a display ad campaign on Google is that the Google Display Network will optimize your ads for you, ensuring that the right audience sees them at the right time. They’re also easy to set up!

Google Display Ad Sizes

(Top performing sizes bolded)- (pixels for all)

• Square and Rectangle
  • 200 × 200 – Small square
  • 240 × 400 – Vertical rectangle
  • 250 × 250 – Square
  • 250 × 360 – Triple widescreen
  • 300 × 250 – Inline rectangle
  • 336 × 280 – Large rectangle
  • 580 × 400 – Netboard
• Skyscraper
  • 120 × 600 – Skyscraper
  • 160 × 600 – Wide skyscraper
  • 300 × 600 – Half-page ad
  • 300 × 1050 – Portrait
• Leaderboard
  • 468 × 60 – Banner
  • 728 × 90 – Leaderboard
  • 930 × 180 – Top banner
  • 970 × 90 – Large leaderboard
  • 970 × 250 – Billboard
  • 980 × 120 – Panorama
• Mobile
  • 300 × 50 – Mobile banner
  • 320 × 50 – Mobile banner
  • 320 × 100 – Large mobile banner

YouTube Ad Sizes

YouTube is the king of video content. With over 70% of viewers saying that YouTube makes them more aware of new brands, advertising on YouTube is a great way to introduce viewers to your brand and convert them into customers.

YouTube Video Ads

• File Types: Most file types supported
• Resolution: 426 x 240 (240p), 640 x 360 (360p), 854 x 480 (480p),1280 x 720 (720p), 1920 x 1080 (1080p), 2560 x 1440 (1440p) and 3840 x 2160 (2160p)
• Aspect Ratio: 16:9
• File Size: ≤ 128GB

YouTube Overlay Ads

• File Type: GIF, PNG, JPG
• Resolution: 480 x 70 pixels
• File Size: ≤ 150 KB

TikTok Ad Sizes

TikTok is not only one of the fastest-growing platforms, but with users spending over 1.5 hours a day on the platform, it is also dominating screen time. Just imagine how many people could be watching your brand’s TikTok ads…

TikTok In Feed Video Ads

• File Type: .mp4, .mov, .mpeg, .3gp, or .avi
• Aspect Ratio: 9:16, 1:1, or 16:9
• Video Duration: Recommended 9-15s. (up to 60s)
• File Size: ≤500 MB

To Wrap Things Up

Now that you know the proper social media ad sizes, you can easily update your photos and videos. Keep in mind that platform dimensions are continuously changing and when they do, we will continue to update this cheat sheet.

Written By

Nicole Adams

The Infinite Agency is an integrated advertising agency designed to drive brand growth through data driven insights, inspiring creativity, and connected experiences.