People don’t simply buy what you do. They buy why you do it.

At the Infinite Agency, we look at your brand through the lens of three separate but specific points of view.

Infinite Agency's Three Lens Approach to Marketing

Creative, Interactive and Motive-based Marketing.

Each lens has a specific purpose and function, to help uncover the why behind your brand. As each lens comes into focus on your brands why, we have a clear and holistic picture of your brand's marketing landscape.


When we view your brand through our Creative lens, we answer the questions, “Why is your brand unique?,” “Why should someone trust your brand?,” and “Is your brand being communicated through every touch point?”

Using our Creative lens gives us an opportunity to deconstruct your brand and put it back together with a revitalized mission.

Through this lens, we create visuals that graphically communicate, craft messages that tell stories, and construct web experiences that engage our audience. Our creative goal is to uncover your unique purpose and execute your message in a clear and clever way.

  • Concept Development
  • Brand Name Development
  • Logo Development
  • Art Direction
  • Web Design & Development
  • Media Plans & Strategies
  • Print & Collateral
  • Promotional
  • Graphic Design
  • Copywriting
  • TV
  • Radio


When we view your brand through our Interactive lens, we answer the questions, “How do customers view your brand?,” “Do they relate with your brand?” and “Do they feel engaged?”

Using our Interactive lens gives us an opportunity to have a mutual relationship with our customers.

Through this lens, we use clear messaging through technology and social media platforms like Facebook and Twitter, giving your brand a personality. Our interactive goal is to give your customers the opportunity for a personal experience.

  • Social Media Strategy
  • Public Relations
  • ORM
  • Design Posts
  • Facebook
  • Instagram
  • Spotify
  • Twitter
  • Pandora


When we view your brand through our Motive lens, we answer the questions, “What are our customers needs?, How do they express it? And how do we align the two?”

Using our Motive lens gives us an opportunity to tailor our messaging and services to your customers.

Through this lens, we collect data, analyze trends and make calculated predictions using tools like paid search, conversion and search engine optimization. Our goal is to provide solutions for our clients and their customers’ specific desires.

  • Organic SEO
  • Content Marketing
  • Content Creation
  • Pay-Per-Click
  • Paid Search
  • Synergistic Search
  • Targeted Search



To effectively market your project, we need to fully understand it. Our discovery phase includes a lot of off-the-wall questions that might challenge you and help you discover something about yourself that you never knew. We believe that this discovery never ends (it's infinite, really).


What good is a journey without a destination? We'll help create a goal or a destination that we can all point to and say, ‘That is where we are going!’ This includes defining your unique ‘Why, How, and What’ process. When we define these goals, we end up with one clear statement that defines who we are and where we are going.


This is where the fun really begins. Our creative team deconstructs your brand to put it all back together looking better than ever. In this stage, we rack our brains and search for the most innovative visual solutions to set your brand apart. This can take shape in creating logos, websites, and details all the way down to type treatments. Our designers, developers, and writers will set your brand apart.


Communicating the brand is a piece of the puzzle many can miss. In this step we focus on how to express the soul of who you are to your customers. This includes deciding the best media to fit your target market, and selecting the proper tone you want set for your company. At Infinite, we love helping clients find their voice.


In the digital world, no campaign is final. There can always be adjustments made to create a higher conversion. This process analyzes what we have done to this point, and helps us further tweak our work to give you the optimum results. In other words, we'll grow as you grow.