How Service King’s promise became a new position.
With 340 locations nationwide, Service King has a presence everywhere, except in front of the eyes of their consumers. We partnered with the brand to grow awareness and gain recognition as the collision center that puts you, the customer, first.
Insights To Fuel Our Creative
Gone are the days when brands talk to themselves about themselves. Our messages were driven by the insight that people want to get their life back to normal and don’t want to deal with the headache of the repair process. The campaign idea flipped the message from being about the brand’s promise to giving the customer a promise. Service King, Where You Rule.
The Results Got Them Moving Again
Over the first quarter of the campaign, brand lift studies showed an increase in brand awareness of 14% lift. But the results came to life by the buzz that was earned by consumers talking and sharing the creative ideas across the internet.
“Infinite helped grow our brand and our brand value. We were always so excited to see what new ideas they presented to us to help us stand out.”
– Troy Hall