Cerescan is changing the medical industry with the most innovative technology in brain diagnosis. This technology and process has created the most effective and advanced brain scan imaging on the market.
Cerescan’s challenge was with a product so groundbreaking, it was tough to differentiate their service from the traditional medical diagnosis clinics. Cerescan was the unknown expert in the field, so our team worked to diagnose what could change our target market’s perception.
The overall Cerescan brand felt dated and over-complicated even though the organization prided itself on being a cutting-edge industry leader. The website in particular also faced several challenges when engaging an audience online with high bounce rates and low customer conversions.
We started by asking “Why would someone choose Cerescan over local medical service options?” This lead us to define a clear position for them in the medical marketplace.
To support the site’s content, we shot and produced 10 videos speaking directly to patients with specific conditions. The strategy then supported the videos with testimonials and educated them on the results that Cerescan could provide.
Our research showed that while Cerescan had many patient conditions they could serve, the biggest opportunities within their media budget lied in ADD, ADHD, Alzheimers as well as TBI.