Brand value is built solely in the minds of people. It’s why they pay more for certain products than others. But brands that typically have the most brand value are the ones who have acted on core values that align with their consumer.
People trust brands that are consistent in their messaging and their actions. Advertising, digital marketing, or social media campaigns build brand value effectively when portraying what the brand truly believes.
Every touch point to your consumer, from the message to the visual identity, needs to be consistent to give the brand sustainable value.