Insights

Catch up on all things advertising and digital, including industry news, consumer trends and more from our subject-matter experts.

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Culture

How Hiring An Agency Can Increase Revenue & Save You Money

The age-old question. Should you build an in-house marketing team? Or hire an advertising agency? You need to stretch critical marketing dollars, and you don’t want mediocre results for your...
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Social Media

How to Run a Successful Influencer Marketing Campaign

If your brand has been on the fence about whether to start an influencer campaign, 2021 is the year to begin. According to Influencer Marketing Hub, brands are projected to...
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Culture

Consumer Trends to Look Out for in 2021

Consumers are changing. If the coronavirus pandemic has taught us anything, it’s change. In 2021, the consumer experience needs to be centered around the idea of tapping into shared connections and...
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Creative

Don’t Miss a Click: 6 Tips for Creating Inviting CTAs

Call-to-actions are one of the most critical elements of an advertisement. Their message tells your audience what action to take next and helps them along the sales funnel. Without them,...
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Development

Should You Use Popups? + How to Add Elementor Popup Ads to Your Site

The long and short of it is, yes but with some careful guidelines! Popups first showed up in the late 90s on a site called Tripod.com and were originally designed...
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tips for writing an effective press release
Creative

How to Write an Effective Press Release

Have you ever worked on a project or event that did not gain enough visibility? With today’s consumer having access to thousands of media sources and entertainment, it can be...
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