Insights

Atlantic Records is no ordinary label and certainly not your average client at The Infinite Agency. When young, up and coming artist Traptize Ky released his album Back I Go...

The age-old question. Should you build an in-house marketing team? Or hire an advertising agency? You need to stretch critical marketing dollars, and you don’t want mediocre results for your...

If your brand has been on the fence about whether to start an influencer campaign, 2021 is the year to begin. According to Influencer Marketing Hub, brands are projected to...

Consumers are changing. If the coronavirus pandemic has taught us anything, it’s change. In 2021, the consumer experience needs to be centered around the idea of tapping into shared connections and...

Call-to-actions are one of the most critical elements of an advertisement. Their message tells your audience what action to take next and helps them along the sales funnel. Without them,...

The long and short of it is, yes but with some careful guidelines! Popups first showed up in the late 90s on a site called Tripod.com and were originally designed...