Insights

Catch up on all things advertising and digital, including industry news, consumer trends and more from our subject-matter experts.

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SEO

Titlepocalypse: Google’s New Page Title Update

Google frequently makes improvements and updates to its search engine algorithm; however, their latest update has already had major implications for brands. Coined “Titlepocalypse” by some SEO experts, Google’s Page...
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News

RA Sushi Elevates Brand Experience with New Partner The Infinite Agency

With The Infinite Agency as its new agency of record, RA Sushi Bar Restaurant is raising the bar on the guest experience with the help of strategic digital campaigns that...
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News

Infinite Wins Gold ADDY for Innovative Album Release Campaign

Atlantic Records is no ordinary label and certainly not your average client at The Infinite Agency. When young, up and coming artist Traptize Ky released his album Back I Go...
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Culture

How Hiring An Agency Can Increase Revenue & Save You Money

The age-old question. Should you build an in-house marketing team? Or hire an advertising agency? You need to stretch critical marketing dollars, and you don’t want mediocre results for your...
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Social Media

How to Run a Successful Influencer Marketing Campaign

If your brand has been on the fence about whether to start an influencer campaign, 2021 is the year to begin. According to Influencer Marketing Hub, brands are projected to...
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Culture

Consumer Trends to Look Out for in 2021

Consumers are changing. If the coronavirus pandemic has taught us anything, it’s change. In 2021, the consumer experience needs to be centered around the idea of tapping into shared connections and...
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