Southwest Airlines® is not only thrilled to return as the Official Airline of the SEC—they’re determined to elevate every fan experience throughout the 2025-26 season. 

Southwest kicked off this powerhouse partnership during the 2024-25 season with hit after hit, including a memorable launch in collaboration with sports journalist Marty Smith, sweepstakes for the ultimate SEC Football Championship Weekend Experience, fan-favorite giveaway items and experiences at SEC Nation Tour, standout footprint at the football championship FanFare, and more. 

This season, Southwest is bringing a new lens to SEC fandom, encouraging every fan to share their Heart for the Game. And while the airline is bringing back some of the hits from last season, they’re turning up the volume on every experience.

Get ready to hit the road again with Southwest because this airline’s Heart for the Game is nonstop:

  • Amplified partnership with Marty Smith
  • Bigger and better Plane Pull experience at Dallas headquarters
  • Score visibility at new, memorable SEC fan touchpoints  
  • Premium fan giveaway items, sweepstakes, and experiences