Insights: General

  The Infinite Agency, Gemini13, and Diversion Audio hosted a thought-provoking conversation because more and more today people are avoiding ads. Globally, 42.7% of internet users use ad blockers. (Hootsuite) 50% of adults use an ad blocker on their desktop....

Every industry has its “insider language”—words, phrases, and acronyms that sound like a foreign language to outsiders. These words are called jargon, and only people who live and breathe that industry understand what they mean. The advertising industry is no...