The local artist’s music had created a stir, but breaking through in the music industry requires creative solutions. So we teamed up with Atlantic Records to create additional buzz in the artist’s neighborhood. Together, we swept the city, tossing custom pairs of all white Air Force One sneakers over telephone wires and street signs.
The all white sneakers were customized by a local artist and featured a red painted sole with the artist’s name and album title on each shoe respectively.
The stunt was a success as locals from the area began sharing it on social media organically, resulting in a spike in streaming of Traptize Ky’s album. Sneaker and hip hop culture has the power to create intrigue, and we used that insight to turn a simple idea into an impactful experience.