7 Reasons Your Brand Should Run Paid Media On TikTok

You may be wondering, “Why waste my time on TikTok if it might become banned from the U.S.?” The reality is that we are still uncertain about the app’s fate. TikTok is confident that the platform follows current privacy data guidelines and that there is no immediate concern for advertisers or users. So, for now, we’re jumping on the #AdsTok bandwagon and capitalizing on the traffic.

Let’s dive into some of the stats—the real tea. According to Statista, TikTok is projected to reach  a whopping $18.5  billion in global ad revenue in 2024. It’s mind-blowing to think that a social company could generate that kind of revenue within its first couple of  years of launching its ads manager platform.

1. TikTok is the “It” Channel. Period. 

TikTok is currently the leading channel for short-form videos. In the first quarter of 2024, it was ranked as the most engaging social platform. TikTok breaks down its culture well with the following explanation: “People don’t get on TikTok; they watch TikTok.”

TikTok continues to grow with more than 150 million users in the United States alone. In the past few years, this channel has helped over 5 Million businesses that have shared their story and become a great part of the TikTok family. The majority of users fall within the 18 to 34 age range, and there is a rising number of Gen X and Baby Boomers joining the platform each month. This diverse user base provides a wide variety of audiences for your brand to reach. All you have to do is run the ads! 

Moreover, TikTok has one of the highest engagement rates among social media platforms, averaging 2.65% compared to the META average of 0.70%. According to TikTok, four in ten users claim that they were influenced to make a purchase after seeing a post or ad from a brand on the platform. Their reasoning? “TikTok made me buy it”.

2. Customers Can Buy Directly from TikTok Ads

Whether you’re hoping users will make a reservation at your restaurant or purchase directly from your website, TikTok can help drive your audience to the right destination. TikTok calls its platform the “Infinite loop of Shoppertainment,” making it convenient for users to have a one-stop-shop experience. They can see a product, learn about it, read reviews, and make a purchase all within the app. TikTok offers advertisers the opportunity to run a full-funnel strategy on the platform, allowing users to go through the three stages of buying: research, consideration, and purchasing the product or service.

3. Create Low-Cost Production Ads

Great news! The days of high-budget production ads are behind us. TikTok encourages advertisers to create authentic (ahem, low-budget) and unique content that aligns with their brand. This approach benefits small businesses looking to grow at a low cost and big brands seeking more loyal connections with their target audiences.

Additionally, TikTok’s Creator Marketplace provides additional support from micro to macro content creators who are available to help produce unique content that feels native to the platform. It’s also worth mentioning that TikTok consistently offers new advertisers bonuses and even free creatives.

4. Explore Top Ads on TikTok

If you’re wondering what kind of content you should create for your ads, TikTok has a fantastic tool that shows you top-performing ads that best fit your industry and objectives.

With this tool, your brand can easily stay in the know about what other brands are doing—and find a way to make it better. After all, the craving for short-form videos is only continuing to rise.

5. Conversion Tracking  

TikTok offers full conversion tracking with easy setup through Google Tag Manager, even when users are off the platform. This feature helps advertisers gain a better understanding of user behavior. For your brand to measure success, you must see how and when your users are converting and where your customer spends most of their time on your website or landing page. This is why tracking will always be a great way to improve your ads and content.

6. Track Walk-ins through a DSP Dashboard

Finally, a way to track walk-ins on Tiktok! If you’re looking to drive more store visits, this could be a great option for you. The only two catches? First, you need to spend a minimum of $150,000 within the first 90 days of running your ads. Second, you may have to work directly with a TikTok Brand Representative or an Advertising Agency to unlock this feature since it’s not available on the ads manager.

7. Boost Organic Content 

Boosting UGC (User-Generated Content), also known as running a Spark Ad, is now available on TikTok with full-funnel capabilities. The benefits of these ads are that they have an organic feel, and you can leverage trending sounds and templates available on TikTok. 

This is a great way to collaborate with content creators and leverage their engagement while having full control over strategy and budgets. Plus, setting up Spark Ads is a very straightforward and user-friendly process.   

Ready to get started? Learn more about the do’s and don’ts of creating TikTok ads here—and if you need help on how to manage your paid media, simply contact The Infinite Agency.

Written By

Elaine Ugalde

The Infinite Agency is an integrated advertising agency designed to drive brand growth through data driven insights, inspiring creativity, and connected experiences.