Work
Bud Light Party
The Brand
Bud Light launched a total rebrand of their visual identity and along with it came a new campaign for the 2016 election year, the Bud Light Party. We were selected to create a campaign that would show people that in this politically charged season, this was the only party that was an actual party.
Content Creation
Campaign Development
Experiential
Copy & Concepts
The Work
Over the course of the campaign we pulled off 81 events in just over 10 weeks and rallied consumers to join the Bud Light Party. With over 13,000 samples given out, we showed politics what a true party is all about.