Smoothie King

Smoothie King is known for delivering delicious, clean blends. But when the brand had an opportunity to grow its product offerings, they decided to mix things up with a new item—Smoothie Bowls. But in a market saturated by the next new açai or pitaya bowl, the brand needed to ensure its bowls remained more than a passing trend.

In response, we created a social strategy for the brand, focusing on its six new açai and pitaya bowls. By highlighting partners like Purely Elizabeth granola and Sambazon açai, we placed a focus on the quality ingredients and fresh flavors that made these bowls stand out from the crowd.

As product offerings grew, social continued to innovate. When two new Smoothie Bowls were added to the menu, we leveraged indulgent ingredients like chocolate hazelnut drizzle in dreamy product photography to invite our followers to escape into a crave-worthy world.