Smoothie King

Making Smoothie Bowls More Than A Passing Trend.

The Challenge

Smoothie King is known for delivering delicious, clean blends. But when the brand had an opportunity to grow its product offerings, they decided to mix things up with a new item—Smoothie Bowls. But in a market saturated by the next new açai or pitaya bowl, the brand needed to ensure its bowls remained more than a passing trend.

Our Solution

In response, we created a social strategy for the brand, focusing on its six new açai and pitaya bowls. By highlighting partners like Purely Elizabeth granola and Sambazon açai, we placed a focus on the quality ingredients and fresh flavors that made these bowls stand out from the crowd.

As product offerings grew, social continued to innovate. When two new Smoothie Bowls were added to the menu, we leveraged indulgent ingredients like chocolate hazelnut drizzle in dreamy product photography to invite our followers to escape into a crave-worthy world.

Unbowlievable Results

Introducing Smoothie Bowls on social garnered incredible results compared to the previous period. From teaser and launch posts to ingredient and flavor posts, our social fans’ craving for bowls only continued to grow. Now Smoothie King’s followers not only love to spoon, but they can’t wait to cuddle up to what’s next.

Addy Award Winner Addy Award Winner


net audience growth






bowls sold