CAPABILITIES
People based targeting
The tactics of targeting
Infinite uses advanced targeting techniques to get your brand in front of the right audience at the right time. From utilizing third party data to movement data, we can gain insights and create effective campaigns.
RETARGETING
Retargeting allows us to target users who have visited a brands web properties before. This includes: site retargeting, audience retargeting and action segmentation.
WHITELISTING
We can leverage publisher data to target individuals who have themes in common. This includes: publisher content, select verticals and select content.
CONTEXTUAL
Ads placed on contextually relevant sites allow us to cross-target markets. This can include: web content, keywords and phrases for targeting and/or exclusion.
1ST PARTY
We can use the names and emails collected to directly target individuals across all devices. This includes: CRM data, loyalty data, transitional data, POS data, and PII information for specific targeting.
2ND PARTY
PMP or 2nd party targeting allows us to access target markets based on audience parameters. This segmentation includes: programmatic direct, private exchanges and publisher direct targeting.
3RD PARTY
3rd party databases allows us to target individuals based on the specific criteria including: advanced demographics, behavioral, psychographic segments, geography, affinity, area and occasionally.
TRANSACTIONAL DATA
Targeting users based on third party data records of historical financial transactions enables us to know we are targeting the correct type of buyer with similar transactional behavior.
MOVEMENT DATA
Device ID data allows us to target users based on historical or predictive behavior of a mobile device and gives context to that movement for attribution reporting.
CROSS DEVICE
Cross-device targeting allows us to serve targeted messages to audiences across multiple devices based on how and when the audience is most likely to be on a device.
Capabilities
