In today’s digital landscape, connecting with Gen Z is an important yet daunting task. This younger generation is redefining how content online is both created and consumed—and they place a lot of value on authenticity. Gen Z prefers real, relatable...
You may be wondering, “Why waste my time on TikTok if it might become banned from the U.S.?” The reality is that we are still uncertain about the app’s fate. TikTok is confident that the platform follows current privacy data...
Although April Fools’ Day goes way back as the unofficial holiday where all jokers, hoaxers, and pranksters unite, it remains relevant today and is an open sandbox where even the biggest brands can play. Smart pranks from brands on social...
With an ever-growing number of social media platforms, even marketers struggle to keep up with the latest recommended ad specs. Each channel has its own nuances regarding sizing, resolution, file types… you get the picture. Worst of all, requirements are...
Now that we’ve broken down TikTok’s different ad formats, let’s get into how to actually create TikTok ads, AKA what to do and what not to do. To make the most of the platform (and your ad dollars), it’s worth...
TikTok ads are being integrated into brands’ social media marketing strategies more and more every day, and today, we’re talking about how to capitalize on those opportunities. TikTok, ranked #1 globally for ad equity, is an opportunity you don’t want...