Carlisle Insurance is a full-service insurance agency that needed a consistent and unique identity that would convey their message of strength and stability to the community.
We worked to update their old visual identity by recreating a lion icon to signify their forward looking perspective. The tag line “Take Pride” was chosen from the insight that the business owners they serve are proud of the businesses they have built and gave Carlisle a rally cry they could get behind.
After completing an extensive rebrand, we got to work on a brand campaign to bring awareness to the century old insurance agency. We started with a billboard campaign that spoke to different target markets that aligned with aspects of the company’s service. Our TV spots followed with the same “Take Pride” theme and used the idea that strength comes from taking pride in what you do.