Kidd's Kids

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The Work

We wanted the brand to visually communicate the playful personality of the business, while also clearly showing the impact made in children’s lives. The paper airplane icon helped communicate this playfulness and the signature Disney World trip they take children on every year. It also tied in Kidd’s signature radio sign off, “Keep Lookin’ Up” which we implemented as the new tagline. From the brand identity to the updated creative assets, the rebrand helped resurrect to the Kidd’s Kids mission.