Budweiser has long been an iconic American brand but to get America to once again take notice of them, they shifted their packaging from a Budweiser can to an Ameri-Can. Our task was to show Texas how American this brand truly is.
The challenge for Budweiser was to connect to the consumer’s patriotic instincts. With a summer long list of event sponsorships we needed an activation to create awareness and drive penetration in the market.
Our strategy relied on integrating a few key pieces of Americana: America’s favorite pastime, America’s favorite food, and America the beautiful. We sought to create a sampling experience at stadiums where MLB fans were able to taste and pick their official team burger, tournament-style.
The Bud & Burgers food truck traveled across Texas to activate sports fans and patriotic Americans at 18 unique events. Outfitted with a full kitchen, Signature Draft bar and fan activation, the Bud & Burgers food truck connected with our patriotic American fans.