Mattress Firm

Mastering the art of sleep.

Challenge

Each year, over 220 million hours of sleep are lost in the U.S. during Daylight Savings Time. How do we combat this disruption? Enter: Sleep Awareness Week.

Solution

Create a surprising twist to educate on the importance of sleep during Sleep Awareness Week. We tapped into three influential artists to create on an uncommon canvas—pillowcases.

The videos and final artwork were shared across the artists’ and Mattress Firm’s social channels and voted on by viewers. Our limited-edition giveaway of the winning design saw the fastest engagement for a prize the channel has ever seen.

Results

By rethinking Mattress Firm’s approach to discussing the importance of healthy sleep, we helped tired people discover the benefits of sleep during the week they need it most.