Southwest Airlines
Landing a powerhouse partnership.
Challenge
Southwest Airlines has built a strong loyalty with Millennials, Gen X, and Baby Boomers, but with Gen Z entering college and the workforce, the airline needed a new opportunity to deepen its connection with them.
Solution
Southwest became the Official Airline of the Southeastern Conference. We aimed to connect a new generation of passionate SEC fans to the Southwest brand in an authentic way all while laddering up to one core message: Flex Your Fandom.
Flex Your Fandom
Through multiple activations like SEC Nation Tour and the championship FanFare, the airline shared how low fares and flexible policies help fans flex more when flying.
Additional Work
Let’s create the extraordinary together
