Estrella Jalisco is a new Mexican import beer that couldn’t be more authentic. The brand originated from Jalisco, Mexico and resonates with first and second-generation Hispanics living in the U.S.
The challenge was to create awareness in the marketplace among the target market. So we set out to create content that young Mexican-Americans could relate to. We built out an audience profile of who we wanted to target and crafted messaging and content for each aspect of our target we wanted to hit.
Our content plan featured influencers such as Patrick Martinez and occasion initiatives like our award winning Day of the Dead program. Each piece of content built their digital channels and grew their following by 53% as well as over-indexed in engagement against similar brands.