Setting A New Course
Develop a strategic plan that drives your business forward.
Research & Strategy
Every strategy should be grounded in data and insights. Our process includes performing a Four C’s Analysis—Culture, Category, Company, and Customer—to asses the market opportunities for brand positioning. From primary to secondary research, we build a full picture of your customer and your brand, along with how they fit into the culture of the moment.
- Four C’s: Culture, Category, Customer, and Company Research
- Primary: Interviews, Surveys, Focus Groups
- CRM Analysis
Audience Segmentation
Understanding your audience is key to developing effective campaigns and messaging. The segmentation process results in a clearer understanding of your consumer and how to best reach them.
- Customer Analysis
- Market Segmentation
- Demographic and Psychographic Insights
Persona Development
Part of growing your audience is developing personas to define and articulate your target market so we can more effectively market to them. This includes researching not only the demographics of your audience, but also the psychographics to better understand their online and purchasing behaviors.
- Target Identification
- Archetype Study
- Muse Development
Experience Mapping
Mapping your customers’ journey to purchase is vital in understanding your market mix and what media needs prioritizing. From pre-funnel and awareness to post-funnel and loyalty programs, we create consumer journey maps that inform actionable insights for your marketing team and brand at large.
- Marketing Funnel Analysis
- Customer Journey Mapping
- Messaging & Content Integration
Communication Planning
Most business problems that occur today are a result of failing to plan yesterday. Our team is proactive in our comms planning process by first getting a sense of where you are in the business life cycle and prioritize long term and short term marketing initiatives to drive sales growth. We create marketing, media, and content calendars that align with your overall business objectives.
- Business Planning
- Annual Marketing Planning
- Marketing Calendar Development and Management
Strategy Work
Let’s create the extraordinary together
