Social

Building A Tribe

Create a community and following centered around your brand values.

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Social Strategy

Before executing a social strategy for your brand, we first perform a social audit on your current social channels—and current competitors. Data and insights from this audit inform all strategic recommendations to ensure your content strategy aligns with the macro and micro trends within your category. We then develop a social tone of voice, visual voice, content buckets, content calendar, and best practices to ensure all organic content aligns with the overall strategy.

Social Platform & Content Auditing
Content Strategy, Themes/Narratives
Social Tone of Voice & Visual Voice
Content Calendar & Cadence

Content Creation

Creating content is more than just recreating a viral meme or capturing a beautiful product shot. It’s about understanding the culture and community of your target audience and leveraging content to develop a meaningful connection with them. By leveraging your audience’s interests, we can create content that resonates with fans, grows your following, and builds a more engaged community.

Social Content Production and Creation
Copywriting & Graphic Design
Video Editing, Animation, and Motion Graphics

Social Media Management

Our team takes a hands-on approach to understanding your business, category, and audience behavior, going beyond just posting content and responding to comments. When an Infinite team member manages your channels, you’re getting an expert who is equipped in managing social reputations and leading online communications, resulting in healthy account growth and community connection.

Social Platform Management
Content Calendar Management & Planning
Community Management & Social Care

Influencer Programs

From quick-turn campaigns to long-term ambassador programs, our team develops initiatives and recruits influencers who grow your social following and create more digital engagement for your brand. From nano/micro influencers, to macro influencers and celebrity endorsements, our team routinely creates and implements strategic influencer programs that meet the goals of your brand’s initiatives.

Influencer Strategy
Influencer Sourcing and Programming
Influencer Management, Briefing and Reporting

Reporting & Optimization

We create monthly social reports to analyze the data and reflect on our community performance. Monitoring your social audience can help indicate your followers’ overall market sentiment. This includes social listening and reporting, analytics, engagement rates, highest/lowest performing content, and action-oriented insights.