How betPARX doubled down on the fun—and the feels.

The Challenge

In a world where the house is programmed to come out on top, the market is saturated with digital casinos and sportsbooks hyping up the BIG WIN! But the journey to a jackpot is littered with losses. So how does a gambling app beat the odds and break through to grow awareness, generate app downloads, and increase frequency without betting the same horse?

The Solution

betPARX unveiled the “In The Zone” campaign, doubling down on the energy and excitement felt throughout the entirety of the app experience, like hitting spin or sweating out a parlay.

The In The Zone campaign came to life in local out-of-home, paid social ads, display, connected TV, and more in markets where betPARX is legal to operate.

As a creative refresh for the brand, the campaign tone of voice and visual identity elicits the emotions of even the smallest victories through dynamic movement, vibrant gradients, and product-relevant messaging.

Cashing In on Results

By going all in to capture the magic and magnitude of the gambling moments, the In The Zone campaign helped establish betPARX as one of the preferred betting apps in its respective markets.