Crash Champions

Answering the Call for frustrated Texas drivers.

The Challenge

Crash Champions Collision Repair Team wanted to go big for their first campaign since acquiring Service King and expanding their reach in Texas. How do we stand out in a market that has known the predecessor’s name for 40 years?

Our Solution

We went bold! We tapped into the insight of driver’s frustration, and the first thing that comes out of their mouth when they get into an accident. Which…is probably NSFW.

We ran TV, social, radio and outdoor boards all across Texas that featured choice words from frustrated drivers and let them know that Crash Champions is there to Answer the Call with trusted collision repair.


In the first two weeks of the campaign we had over 123,000,000 impressions that raised awareness of the Crash Champions name across the state.