Puttery

How Puttery Encouraged Adults To Go Off Course.

The Challenge

Puttery, a national concept combining Instagrammable mini golf with crave-worthy bites and cocktails, excelled at creating intrigue, but customers struggled to understand the brand’s concept. Our challenge was to show off the experience and communicate that a night out at Puttery was outside the ordinary.

Our Solution

Go Off Course. This campaign challenged the 21+ crowd to consider a more exciting night out. This target persona, deemed “The Vibe Junkie,” craved unique, share-worthy experiences to enjoy with friends, family, or a first date. To directly speak to this younger demographic, the campaign focused on developing an edgier position that would keep Puttery top of mind.

After designing a new web experience from the ground up, the new site saw a substantial surge in website traffic, accompanied by a notable increase in guest reservations.

Owning and creating content for their channels, we integrated edgy language and eye-catching visuals to ace their social game. This new look and feel covered a range of media and platforms like Instagram and TikTok.

As Puttery expanded, we intentionally crafted messaging campaigns to generate buzz and awareness for the launch of new locations.

Scoring Fans

With each post, click, and reservation, Puttery swung big in an increasingly competitive category. By highlighting the thematic, Instagrammable experience and introducing an impossible-to-ignore personality, the brand saw significant increases all while opening its doors to new and returning guests searching for an epic night out.

42

MORE VISITORS

120000

NEW SITE USERS

843.9

INCREASE IN FOLLOWERS

8.5

INCREASE IN ENGAGEMENT