How Puttery Encouraged Adults To Go Off Course.
Puttery, a national concept combining Instagrammable mini golf with crave-worthy bites and cocktails, excelled at creating intrigue, but customers struggled to understand the brand’s concept. Our challenge was to show off the experience and communicate that a night out at Puttery was outside the ordinary.
Go Off Course. This campaign challenged the 21+ crowd to consider a more exciting night out. This target persona, deemed “The Vibe Junkie,” craved unique, share-worthy experiences to enjoy with friends, family, or a first date. To directly speak to this younger demographic, the campaign focused on developing an edgier position that would keep Puttery top of mind.
After designing a new web experience from the ground up, the new site saw a substantial surge in website traffic, accompanied by a notable increase in guest reservations.
Owning and creating content for their channels, we integrated edgy language and eye-catching visuals to ace their social game. This new look and feel covered a range of media and platforms like Instagram and TikTok.
As Puttery expanded, we intentionally crafted messaging campaigns to generate buzz and awareness for the launch of new locations.