How Six Flags Incited a Real Fear of Missing Out.
With record-breaking roller coasters and unbeatable adrenaline rushes, Six Flags is known for summer fun. But when school is back in session and the weather cools down, guests often forget about the thrills that Six Flags brings. Our challenge was to break through the Halloween clutter by inciting an unimaginable fear for guests; the fear of missing out.
For adrenaline-chasers this campaign blurs the lines between fear and imagination. Our strategy was to place the guest back at the center of the experience, showcasing facial expressions of wide-eyed, scream-inducing terror. By putting this all-encompassing fear center stage, we transported viewers into a new world.
While many fear the rise of AI, we viewed it as an opportunity to create a different kind of fear among customers—the fear of missing out on a night at Fright Fest.
We introduced a TikTok filter that allowed users to upload their own Six Flags-branded content, hosted giveaways and curated a fresh look and feel across platforms that increased social engagement overall.