The Pilates Barre
Since it’s inception, The PilatesBarre has worked with the Infinite Agency to disrupt the studio workout industry. Part fitness and part fashion, the studio has multiplied across the DFW metroplex.
Our challenge was to create a lifestyle brand that connected to each studio’s local community. With so many copycats and competitors, our job has been to stay sharp creatively and continue to push their lifestyle of fitness and fashion forward.
We began by creating a mark using their signature handles that subtly hinted at a “p & b”. Our work has then expanded from the website, to creative branding campaigns, to social media initiatives as well as local store digital marketing. The cumulative result of our work has disrupted newsfeeds, dominated search rankings, and multiplied The PilatesBarre locations.