Taco Bueno
Who took the taco?
THE BRAND
Taco Bueno launched its new Hot Honey Fried Chicken Taco, made with Mike’s Hot Honey® in a crowded QSR market. The campaign had to quickly communicate its spicy-and-sweet flavor and appeal to a younger market while creating urgency around a limited-time offer.
The Work
We created a campaign where the Hot Honey Fried Chicken Taco was so irresistible, it kept disappearing before it could even be filmed. With a TV spot complete with a director meltdown to social teasers that never revealed the product, every execution reinforced the same message: get it before it’s gone.
Additional Work
Let’s create the extraordinary together
