CHALLENGE
When you think brunch, you think mimosas, flaky pastries and photo-worthy plates; all things that the French-inspired la Madeline has mastered. But with the launch of their new brunch menu, the brand faced the challenge of standing out in a saturated market.
SOLUTION
Brunch at la Madeleine just makes sense. So to leverage this connection, we rolled out a campaign that tapped into the trendiness of brunch culture while adding just the right amount of French flair. Enter: Bonjour, Brunch!
At every touchpoint, the campaign leaned into aesthetic, share-worthy content to build hype and appetite. From billboards and menu boards to radio, TV and influencer outreach, this 360 campaign created a cohesive story that captured audiences’ attention from anywhere.
le brunch club
To launch brunch in DFW with impact, we partnered with Dallas micro-influencers rooted in local culture. Custom-branded “Le Brunch Club” boxes were delivered to announce the arrival.
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