Six Flags
How Six Flags went all out and brought everyone back in.
Challenge
As iconic and well-known as Six Flags is, the last few years found the brand existing as more of a fond memory than a first choice on a day off. Guests weren’t coming back often, if ever, and potential guests were opting for other, newer options in the category. The brand’s goal was to remind former guests of the parks’ relevance and ignite excitement across audiences with their first evergreen campaign in decades.
Solution
We created a colorful campaign built in the hands of guests, shot across 9 different parks, completely on an iPhone to showcase the over-the-top experience of the park from a real perspective. The campaign panned across social media, TV, digital ads, out-of-home and in-park signage.
To nod to the nostalgia of guests from yesteryear, we utilized the one song synonymous with Six Flags, the Vengaboys’ “We Like to Party.” But to take things up a notch, we remixed it with an updated club beat to speak to the new generation of those who like to bring the party to the park. We even brought back a familiar face to the brand: Mr. Six!
Results
Across all digital media, the Go All Out campaign generated over a billion impressions for 27 different theme parks and waterparks. This resulted in 378,042 purchases online, proving that when you go all out with a campaign the numbers quickly follow.
1
Impressions
378
Online Purchases
61
In Revenue
Additional Work
Let’s create the extraordinary together
