Six Flags
How bringing an icon back from the dead had Fright Fest making headlines.
Challenge
Six Flags made brand history when they partnered with six major horror film IPs as part of their largest Fright Fest yet. And to maximize this investment, they needed to introduce Fright Fest 2024 in a way that reignites fans’ excitement for this yearly event.
Solution
We brought back the one iconic character who could live up to the hype of the announcement: Mr. Six, more commonly known as “the dancing bald guy.” We tapped into the nostalgia surrounding the brand by reuniting fans with this beloved mascot, along with his signature dance and a haunted remix of the iconic “We Like To Party!” by the Vengaboys, only to run him over by his own bus. This opened the door to focus on the client’s goal: showcasing the new IP lineup for the 2024 Fright Fest season.
What followed was a series of terrifying CTV spots, each focusing on one of the horror IPs. From SAW to Texas Chainsaw Massacre to Stranger Things and more, we merged these terrifying films with the best of the park to create an unforgettable experience that kept fans coming back for more.
Results
By resurrecting Mr. Six and introducing a lineup of iconic horror IPs, Six Flags struck the perfect balance between nostalgia and nightmare. With over 581 million impressions, 2 million clicks and $46 million in revenue, Fright Fest 2024 became the highest-performing Fright Fest in the brand’s history.
581
Impressions
2
Clicks
46
In Revenue
Additional Work
Let’s create the extraordinary together
