Smoothie King
Love Island’s Jeremiah Finds His Perfect Pair
Challenge
For Smoothie King, launching Loaded Toasts wasn’t just about expanding the menu. It was about a brand with 50+ years of experience in smoothies branching into a whole new category. Naturally, they wanted to make a splash.


How do you get Smoothie King’s new Loaded Toast at the top of America’s cravings chart? Pair up with a fan-favorite.
LOVE AT FIRST BITE
Jeremiah Brown first captured hearts on Love Island USA Season 7 with memorable gestures like making breakfast for the other islanders. While millions of viewers grew to love Jeremiah, he didn’t find a match on the show.
With the Love Island reunion airing just one day before Smoothie King’s national food launch, we seized the heat of the moment to ignite a cross-channel campaign.
First, Jeremiah announced that he’d found his perfect pair. It wasn’t another islander, but it was a bombshell in its own right: Smoothie King’s new Loaded Toast & smoothie bundle. Jeremiah’s nearly 3 million TikTok and Instagram followers ate it up.
A series hosted on Smoothie King’s socials kept the partnership top of mind, drawing engagement from reality TV and Smoothie King fans alike.
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KEEPING THE MOMENTUM GOING
To aid awareness, we ran spark ads from Jeremiah’s TikTok handle. We also adapted our organic series to create paid ad variations across Meta, TikTok and YouTube with a call to order the new bundle.
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The Perfect Pair
The response was immediate–and overwhelmingly positive. Fans embraced the collaboration, flooding the comments with love for both Jeremiah and Smoothie King’s new menu.


By capturing a cultural moment, we built brand love among a growing audience of reality TV fans and turned Smoothie King’s food launch into a relevant conversation across social.
Additional Work
Let’s create the extraordinary together
