We see logos every day, but what separates the good from the great? The expected from the original? What makes us stop to think and remember that brand in the future? There’s a lot more that goes into crafting a...
Call-to-actions are one of the most critical elements of an advertisement. Their message tells your audience what action to take next and helps them along the sales funnel. Without them, consumers would have no idea what action to take. “Learn...
Have you ever worked on a project or event that did not gain enough visibility? With today’s consumer having access to thousands of media sources and entertainment, it can be difficult for brands to earn media attention. So how do...
Has your content marketing produced results during the coronavirus pandemic? With social distancing in full effect, it’s become increasingly difficult for brands to engage with their audience. But that doesn’t mean you should stop creating content… While some brands and...
Let me start by saying that becoming a copywriter was never even in the realm of possibilities until midway through college. In fact, throughout elementary and high school, the most consistent feedback on my essays was to elaborate or continue...
On June 11th, a global phenomenon occurred. No, it wasn’t the 2018 World Cup. The International House of Pancakes, the establishment that has served as my personal source for too many early morning (read: ‘late night’) short stacks of pancakes,...